Partnership with JolieBox

This phenomenon comes directly from US and it appears in France since June 2011, it’s the “Girl’s box concept”: each month, you’ll receive a box at home with 5/6 different cosmetics in a smaller packaging. You can receive samples for perfume, cream, face pack, nail polish, mascara… everything for girls!

To celebrate its 160 anniversary, Kiehl’s decided to make a partnership with JolieBox for the October’s Box.

Sources : from Joliebox's website

Generally, in one box, you have samples from different companies, but for this occasion, the box proposes 5 Kiehl’s product :

-       a body cream

-       a lip balm

-       a shampoo

-       a midnight recovery concentrate

-      a ultra facial cream

To know more about these 5 products, click on the different name. 

I think it’s a good way for Kiehl’s to be known in France by a large category of consumers. Around 10 000 women received this box last month, are you one of these girls?

Do you think it’s a good way for them to promote their brand and product?