Motivations to buy and consume Kiehl’s products

QUALITY MADE:

Kiehl’s customers are looking for simple, natural products that both respect their skin and have a strong efficiency.

NATURAL INGREDIENTS:

Kiehl’s responds to these expectations by offering unique formulations made with the finest naturally-derived ingredients to assure a high quality of skin and hair care. Kiehl’s has sourced proven and effective botanical extracts and are committed to choosing ingredients that are selected for their true benefits to the skin and hair. They use simple, efficient and recyclable packaging so that they can concentrate their efforts and costs on the substance and quality of the product.

SCIENTIFIC EFFICIENCY:

Moreover, as Kiehl’s was founded by a pharmacist deeply attached tothe respect for the science and to the scientific community, the origins of the brand suit its customers’ expectations. Later, Kiehl’s partnered with the Harward Medical School and built a Consultative committee of scientists and experts in dermatology to pursue the same way. Kiehl’s approach to healthy skin also meets its consumers’ needs since Kiehl’s skincare is scientifically formulated to respect, restore and strengthen the skin barrier for healthier, more radiant, younger-looking skin. Kiehl’s treatments are powerful and its safe preparations act to correct and treat customers’ specific skin needs and concerns.

ENVIRONMENTAL CONCERNS:

Consumers’motivations to buy Kiehl’s products are also related to their environment-friendlyconcerns. They are seeking both products that respect the environment but also a brand with social commitment. Kiehl’s suits their expectations by taking corporate responsibility as seriously as personal care, from their recyclable packaging to their Aloe Vera Biodegradable Liquid Body Cleanser, of which 100% of sales goes to JPF Eco Systems charity. 

• In 2009, Kiehl’s introduced the Recycle and Be Rewarded program. Customers who returned their empty Kiehl's bottles, tubes, and jars were rewarded with a new product.

  Source: www.kiehls.com

• In 2010, Kiehl’s partnered with artist Jeff Koons for a limited edition collection. The concept combines ilovedust’s distinctively vivid art with a speech bubble, which can be personalized. The limited edition bespoke packaging means customers can write a message for their loved ones and have the label applied in store. Moreover, thecollection supportsthe International Centre for Missing and Exploited Children.

Moreover, Kiehl’s is actively engaged in three charitable initiatives: HIV/AIDS education, prevention and research; protecting and nurturing the environment; and children’s well-being. 


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Source: www.kiehls.com