Kiehl's Gives

As we already said in the first articles, Kiehl’s is not only a cosmetic brand but also a brand which is committed with several NGOs. Since its creation in 1851, Kiehl’s is always committed in the local sponsorship. Kiehl’s wants to improve people’s quality of life wherever they are.

The “Khiehl’s Gives” programme pays tribute to all the causes the brand defends. The programme has even a website (www.kiehlsgives.com).

Kiehl's Gives is mostly engaged toward 3 main associations: environment, child and HIV research.

For the 160 anniversary of the brand, Kiehl’s has established a survey for the consumers: "Kiehl’s will donate 160 000 US dollars to charitable associations and it's YOU who will vote for the association you want to donate". 

This survey has began in August and has closed in mid-september, the association which received the most votes is the Aids Research: so Kiehl's will donate the more to this association but will also donate to the 2 others. 

Through its commitment, Kiehl's is seen as a brand which is close to its consumers and a brand which is commited in society. 

What do you think about their commitment? Don't you think other brands must take Kiehl's as an example?

Sources : From Kiehl's facebook page