I hope you enjoy our articles so far!
Now, let’s talk about Kiehl’s main threat: Competitors!!! As we explained earlier, Kiehl’s has 3 main competitors in France:
Who’s never dreamed of earing Provence’s cicadas sing while sniffing your body moisturizer? That is the experience L’Occitane offers. L’Occitane was created in 1976. It is now a worldwide natural and organic cosmetics brand with a “made in Provence” spirit, adding mostly Provence ingredients like lavender. L’Occitane is offering a wide range of products such as: bodycare; facecare, perfumes; haircare; toilette items; mencare; interior perfumes. Its products are sold exclusively in L’Occitane stores in more than 80 countries. (loccitane.fr)
source: aveda.com
Who’s never dreamed of having an American looked hair? Aveda was created in 1978 in the USA. It has belonged to the Estée Lauder Companies since 1997. The brand is specialized in haircare products (its most successful products are haircare products), but it has diversified: skincare, makeup, perfumes, aromas and lifestyles that are plant-based products, clinically tested and respectful for the environment. Aveda’s products are mostly distributed in beauty salons and spas worldwide, including France (aveda.com). However in France, Aveda is only distributed in a few salons, and very difficult to find.
source: origins.com
Who’s never dreamed to reconnect with your origins?
Origins was launched in 1990 as the first department store wellness brand in the USA. It belongs to Estée Lauder companies. Origins is sold in over 20 countries. Its mission is to create high-performance natural skin care products using potent plants, organic ingredients and 100% natural essential oils. Its products are manufactured using renewable resources, wind energy, and earth friendly practices (origins.com). Origins was launched in 2000 in France. Until last July Origins was distributed in only 2 stores in France. Bacause of this difficult distribution in France, the brand announced this summer that the distribution in France would stop in July 31st . However, Philippe Warnery, Vice-President of Origins, announced last summer that the brand may return to France in the future (leparisien.fr). So Origins is no longer a competitor for Kiehl’s in France.
So, are you completely faithful to Kiehl’s or have you already collapsed for a L’Occitane’s Aveda’s or Origins’ product?
Did you like these products? Why?
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